DOS EQUIS EL CAMINO

2020

To celebrate the 2020 College Football season we created an asset that was Covid safe/hands-off while still having a large impact across the United States tour. Introducing the Dos Equis El Camino, a customized half-car / half-truck fully designed to scream Dos Equis with fun interesting details trickled in. From the XX rims to the hanging XX dice there was no detail too small. The trunk has custom-built troughs that can hold anything from ice-cold Dos Equis to sports balls. Inbetween the troughs is our cyro blaster, making a large impression wherever it goes. Winners in each key market got to experience the El Camino pulling up right outside their doorstep to (safely) deliver their seis foot cooler and branded tailgate anything kit.

SCOPE