FILA BNP

2019

At the BNP Paribas Open Tennis Tournament, we brought FILA’s retail shop to life, we recreated Craig & Karl’s animated mountains, palm trees, and sunset imagery as two separate photo moments for guests. Available to pose with were several analog tennis props such as rackets with the FILA logo and colorfully branded tennis balls. P.L. Rolando’s story and the rich history of the brand were weaved into the space via playful copy found on the Candyland style floor path, tabletops, and various walls.

SCOPE

• Lead 3D Designer

• 3D Modeling - Rendering - Adobe

• Graphic Designer (working with Craig & Karl’s existing graphics)

• Sourcing all furniture and decor

• Client Communication

• Specifying finishes/materials

• Coordinating with Drafting + Fabrication

• Prop Styling

• Overseeing build/graphic installation