SAKS OFF FIFTH ABURY PARK POP UP

2022

 
 

We designed a colorful, engaging summer pop-up to showcase overall Saks Off 5th branding and awareness within one of the most high-foot traffic areas in Asbury Park.

A carnival-inspired prize wall set the scene with a ring toss and wheel of fortune where attendees took turns spinning and winning various tiered summer-inspired prizes all branded with a Saks Off 5th logo and tagline.

The footprint had additional touch points including, Betty’s Ice Box, where we gave out complimentary lemonade ice pops, cornhole and a claw machine, funhouse mirror moment and multiple seating vignettes.

SCOPE

  • Art Direction / Prop Stylist

  • Oversight of 3D designer / 2D designer

  • Sourcing decor, props, and furniture

  • Client Communication

  • Overseeing full install [3D, Prop Styling]

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