SIDES BY SHIPT (a thanksgiving experience)

2023

Shipt ignited the conversation about the best Thanksgiving dishes, focusing on underdogs – the side dishes – to #MakeSidestheMain. Through a third-party survey, Shipt uncovered that Americans prefer side dishes to mains, and that stuffing/dressing was the clear favorite for Thanksgiving meals. A pop-up restaurant (held at Mister Paradise in the East Village) was created in partnership with Michelin-star Chef Charlie Mitchell to elevate Thanksgiving side dishes and create further buzz. Guests got to experience fine dining, learn how Shipt can bring the ingredients to their door with delivery, and capture memories throughout the fully curated space and portrait booth.

SCOPE

• Art Direction / Prop Stylist

• Vegetable Art Director ;-)

• Oversight of 3D designer / 2D designer

• Sourcing decor, props, and furniture

• Client Communication

• Overseeing full install [3D, Prop Styling]