SPOTIFY GET READY WITH MUSIC

2022

Spotify developed a unique product experience called Get Ready With Music, which plays on the Gen Z social behavior Get Ready With Me (GRWM), where people share their latest looks. The Spotify experience invites users to answer questions about their outfit and get a personalized playlist based on what they’re wearing for the day.  

In anticipation of the launch, we took over an existing thrift store. We created a unique and immersive shopping experience, integrating music with curated style sections, categorized by the GRWM vibes/textures - fuzzy, crispy, wavy, smooth, shiny, bubbly, and cozy. 

Using integrated speakers, the music could only be heard within each texture section, providing the perfect soundtrack to customers’ browsing experience.

SCOPE

• Lead 3D Designer / Art Direction

• Support Prop Stylist

• 3D Modeling - Rendering - Adobe

• Sourcing decor, props, and furniture

• Client Communication

• Specifying finishes/materials

• Coordinating with Drafting + Fabrication

• Overseeing full install [3D, Prop Styling]