TARGET NEW YORK FASHION WEEK

2023

New York Fashion Week was the perfect backdrop to celebrate Target’s Fall Collection. Roaming Runway was conceptualized to offer guests an immersive experience in a discovery-driven Target showroom, aligning with the ambiance of fashion week. By providing guests with the opportunity to shop, curate looks, and participate in interactive photo and video runway moments, we aimed to transform them into the stars of their own fashion show. We transformed the iconic Target Studio into an interactive showroom showcasing the latest and most fashionable Target products. By marrying the allure of fashion week with the accessibility of Target's product range, we offered guests an unforgettable immersive experience. The interactive elements not only enhanced engagement but also provided us with valuable user-generated content.

SCOPE

• Lead 3D Designer / Art Direction

• Prop Stylist

• 3D Modeling - Rendering - Adobe

• Sourcing decor, props and furniture

• Collaboration with Graphic Designer

• Client Communication

• Specifying finishes/materials

• Coordinating with Drafting + Fabrication

• Overseeing full install [3D, Prop Styling]