OGX LOVE LABS

2022

OGX’s 2022 Innovation Launch was focused on transparency and accountability for their products and ingredients. We brought this to life by creating OGX Love Labs Pop Up; designed as a playful exploratory experience where guests could learn about OGX products and ingredients in our lab-inspired demonstrations while also snapping cute pics in our selfie mirrors and bubble shower moment. The whole space was focused around showing guests how OGX supports and nurtures their hair.

To heighten the buzz even more we did an additional activation along Santa Monica pier with free bike rentals, along with OGX hair care tests allowing people to figure out what product is right for them

SCOPE

• Lead 3D Designer

• Lead Prop Stylist/Florist

• 3D Modeling - Rendering - Adobe

• Sourcing decor and props

• Client Communication

• Specifying finishes/materials

• Coordinating with Drafting + Fabrication

• Overseeing full install [3D, Graphic, Prop Stlying/Florals]

• Overseeing Graphic Designer [environmental/social media assets]