TARGET HOWARD HOMECOMING

2023

Coming off the heels of Target Roaming Runway at NYFW, Target was poised to take on another remarkable cultural event: Howard Homecoming! The renowned Howard University Homecoming is a vibrant celebration of heritage, legacy, and Black beauty. 

It was the perfect opportunity to treat a select group of lifestyle influencers and guests to a capture-worthy pre-homecoming GRWM (that’s Get Ready With Mecca!) experience debuting the launch of the Fenty Beauty collection — now available via Ulta at Target. 

We designed a space that was not only curated to perfection with Fenty Beauty products, but was also extremely photogenic, making it a desirable haven for our Homecoming guests. Clean lines and soft, soothing tones in our lounge and photo-set designs provided a luxe, welcoming environment that also encouraged organic content capture as our influencers took fans behind the scenes to Get Ready With Mecca.

SCOPE

• Art Direction / Prop Stylist

• Clothes / Make Up Stylist

• Oversight of 3D designer / 2D designer

• Sourcing decor, props, and furniture

• Client Communication

• Overseeing full install [3D, Prop Styling]